Branding and Visual Identity
Embedded Files
ANIBOX
Designed a complete brand identity system for a sustainable meal-kit service, from logo and guidelines to website and packaging.
Busy individuals struggle to prepare healthy meals due to time constraints and a lack of convenient options. There is a need for a service that provides nutritious, locally sourced meal solutions while supporting local farmers and reducing food waste.
The name "aniBox" comes from "ani" (harvest) and "Box" (where fresh produce is delivered). The brand needed to feel like a fresh harvest delivered to your door. The visual identity had to balance freshness with convenience, showing that healthy eating can be easy and enjoyable.
Conducted market research on meal-kit services and healthy eating trends. Created mood boards exploring fresh, natural, and sustainable visual directions. Brainstormed brand names, color palettes, and typography that would communicate freshness, convenience, and community support.
Successfully created a cohesive brand identity and website for a fictional meal-kit service. The project demonstrated the ability to build a complete visual system from scratch, including research, concept development, design execution, and brand application across multiple touchpoints.
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