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ANIBOX
FARM-TO-TABLE BRAND SYSTEM
Designed a complete brand identity system for a sustainable meal-kit service, from logo and guidelines to website and packaging.
Busy individuals struggle to prepare healthy meals due to time constraints and lack of convenient options. There is a need for a service that provides nutritious, locally sourced meal solutions while supporting local farmers and reducing food waste.
Conducted market research on meal-kit services and healthy eating trends. Created mood boards exploring fresh, natural, and sustainable visual directions. Brainstormed brand names, color palettes, and typography that would communicate freshness, convenience, and community support.
ORIGINS OF THE NAME
ORIGINS OF THE NAME
The name "aniBox" comes from "ani" (harvest) and "Box" (where fresh produce is delivered). The brand needed to feel like a fresh harvest delivered to your door. The visual identity had to balance freshness with convenience, showing that healthy eating can be easy and enjoyable.
WHAT I DID
WHAT I DID
Brand Guidelines: Complete visual identity system including mission, vision, core values, typography, color palette, imagery, patterns, and brand tone.
Packaging: Designed ingredient labels, meal-kit boxes, and paper bags featuring the brand's signature green and clean typography.
Website: Built the website with branding integration, including homepage, sign-up flow, and delivery interface.
Social Media: Designed templates and mockups for consistent brand presence.
Successfully created a cohesive brand identity for a fictional meal-kit service. The project demonstrated the ability to build a complete visual system from scratch, including research, concept development, design execution, and brand application across multiple touchpoints.
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