Branding and Visual Identity
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CICM PHILIPPINE SCHOOL NETWORK
Designed a full rebrand and logo for a real school network, approved by the client with minor revisions.
CICM Philippine School Network needed a complete rebrand and a new logo that could represent multiple schools under a single identity while still honoring the institution's heart and soul.
Started with sketches, then held consultations with the admins to understand what they wanted. The client expressed a strong preference for torches and shields, which became the guiding symbols for the design direction.
The brand needed to do two things at once: represent each individual school while still feeling like one unified network. The solution was to use colors that represent each school, layered into a system built around the heart and soul of CICM and the shields that hold it together.
Sketches were presented first before any digital work, which kept the process grounded in client feedback. The admins wanted torches and shields, so those elements anchored the logo. Once the direction was approved, the team developed the full identity with color palette, typography, and mockups.
The rebrand and logo were accepted by CICM Philippine School Network and finalized for real-world use.
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