Branding and Visual Identity
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CICM PHILIPPINE SCHOOL NETWORK
Designed a full rebrand and logo for a real school network, approved by the client with minor revisions.
CICM Philippine School Network needed a complete rebrand and a new logo that could represent multiple schools under a single identity while still honoring the institution's heart and soul.
Sketches were presented before any digital work, keeping the process grounded in client feedback. The admins wanted torches and shields, so those elements anchored the logo. Once the direction was approved, the team developed the full identity, including the color palette, typography, and mockups.
The brand needed to do two things at once: represent each individual school while still feeling like one unified network. The solution was to use colors representing each school, layered into a system centered on the heart and soul of CICM and the shields that hold it together.
Torch and shield concept with colors representing each school under the CICM network
Branding Package: Color palette, typography, mockups, and full logo system
The rebrand and logo were accepted by CICM Philippine School Network and finalized for real-world use, making this a live client project rather than a fictional exercise.
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